The Invisible CEO

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  A dad's moment of  clarity on the couch There I am. Couch. Phone in hand. Scrolling through every marketplace / retail app I can think of, hunting down a sold-out LEGO set that Jr. mentioned once and has apparently never forgotten. In the background, my wife is on her laptop. Work call. Professional. Sharp. And then... without missing a beat, she's negotiating a venue for Jr.'s birthday party. Same breath. Same energy. Like she was born with two browsers open. And I'm sitting here with one mission, to find this shirt... And I'm struggling. That's when it hit me. She's running this whole family like a CEO. And I didn't even know I was working for her. Meet the Invisible CEO You've probably heard the term "Default Parent." It's the one who holds the entire logistics of family life in their head, at all times. Not because they were asked. Not because they signed up for it. Just because someone had to, and somewhere along the way, it beca...
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Keeping the Kids Entertained!

Hey Hello BUBS Family,

Fall Break

Last week was something else, wasn’t it? For those of you in New Jersey, you know exactly what I’m talking about Jersey Week! With the public schools on break, the kids were home, full of energy, and ready for non-stop action.

We tried to pack the week with fun and creative activities, but I’ll be honest—it wasn’t always easy! We hit up some awesome museums in NYC (the dinosaurs were a hit!), tackled a few home projects, had playdates with friends, and even explored some new playgrounds. Despite our best efforts, there were definitely moments when we thought, What else can we do?

How did you all make it through the week? Any fun activities or tricks to keep your kiddos entertained?

How’s the Season Treating You?

Now that Jersey Week is behind us, how’s the rest of the season shaping up for you? Are you soaking up the fall vibes or already feeling the holiday hustle? Whether it’s tackling sports schedules, school projects, or just getting through the day, I’d love to hear what’s been working for you. 

Updates to Hello BUBS: I Need Your Thoughts

With the break behind us, We’ve been diving back into Hello BUBS and working on some updates based on your awesome feedback. Here’s a little peek at what’s new:

1. Simpler Navigation: We’ve cleaned up the layout to make browsing and managing listings feel effortless.

2. Favorites Upgrade: Saving and managing your favorite items is now even easier. If you’ve tried it out, I’d love to know what you think!

3. Better Search Tool: Finding items is faster and more intuitive now. Give it a spin and let me know if it’s working for you!

4. Revamped Listing Page: Creating and editing listings just got a big upgrade.

Your feedback means everything to me, and it’s what drives these improvements. If you haven’t already, please check out the latest version of the app, try out these updates, and let me know what’s working and what could still use some tweaking.

Thanks for being part of this journey and helping to make Hello BUBS better with each update. Let’s keep building together!


Here’s to a great rest of the season,

— The Hello BUBS Team

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