The Invisible CEO

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  A dad's moment of  clarity on the couch There I am. Couch. Phone in hand. Scrolling through every marketplace / retail app I can think of, hunting down a sold-out LEGO set that Jr. mentioned once and has apparently never forgotten. In the background, my wife is on her laptop. Work call. Professional. Sharp. And then... without missing a beat, she's negotiating a venue for Jr.'s birthday party. Same breath. Same energy. Like she was born with two browsers open. And I'm sitting here with one mission, to find this set... And I'm struggling. That's when it hit me. She's running this whole family like a CEO. And I didn't even know I was working for her. Meet the Invisible CEO You've probably heard the term "Default Parent." It's the one who holds the entire logistics of family life in their head, at all times. Not because they were asked. Not because they signed up for it. Just because someone had to, and somewhere along the way, it became...
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New Year, New Adventures: Making Space for the Memories to Come

BUBS New Year Update

Hey there, BUBS family!

Can you believe it's 2025 already? Hope you all had an amazing holiday season with your little ones!

Some Big News... 

I've got to share something super exciting... We just welcomed a little one to the world! Yep, I'm back in the sleep-deprived parents club now with our beautiful baby girl. These past few weeks have been a wild ride of midnight feeds, figuring out diaper changes, and soaking in all those newborn snuggles. 

Talk about hands-on research for Hello Bubs, right? 

You All Rock! 

December was huge for us. So many of you reached out with amazing suggestions and feedback about the app. We're seriously blown away by how engaged and helpful you all are! Not gonna lie, between baby cuddles and catching whatever sleep we can, development has been moving a bit slower than usual (fellow parents, you know how it goes!). 

But don't worry, we're going through every single piece of feedback you've sent our way.

What's Cooking? 

Even with the new baby chaos, our awesome team is plugging away at some cool updates based on what you've told us. We're working on:

  • Making the app easier to navigate (because who has time for complicated menus with a baby, right?)
  • Adding more ways to customize your tracking (because every baby is different!)
  • Tweaking things here and there based on your suggestions We'll be rolling these out bit by bit over the next few weeks. 
*No rushing. We want to make sure everything works just right for you all.

Looking Ahead 

 

I've got to say, I'm getting back into my groove with the baby. But there's so much new techniques I've learned, that I jot down notes between diaper changes about features I wish I had right now (usually at 3 AM). There's nothing like living it to really understand what could make parents' lives easier. Thanks for sticking with us and being the most amazing community we could ask for. Your messages and support mean everything, especially during this crazy wonderful time. 

Here's to an awesome 2025 – may it be filled with lots of baby giggles, tiny victories, and maybe even a full night's sleep! (Hey, we can dream, right?) 

Catch you soon! 
Nino
Founder, Hello BUBS

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