The Invisible CEO

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  A dad's moment of  clarity on the couch There I am. Couch. Phone in hand. Scrolling through every marketplace / retail app I can think of, hunting down a sold-out LEGO set that Jr. mentioned once and has apparently never forgotten. In the background, my wife is on her laptop. Work call. Professional. Sharp. And then... without missing a beat, she's negotiating a venue for Jr.'s birthday party. Same breath. Same energy. Like she was born with two browsers open. And I'm sitting here with one mission, to find this shirt... And I'm struggling. That's when it hit me. She's running this whole family like a CEO. And I didn't even know I was working for her. Meet the Invisible CEO You've probably heard the term "Default Parent." It's the one who holds the entire logistics of family life in their head, at all times. Not because they were asked. Not because they signed up for it. Just because someone had to, and somewhere along the way, it beca...
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Exciting News: Hello BUBS Beta is Live!

Hello BUBS Family,

We’re beyond excited to announce that the Hello BUBS beta is officially live! 

First and foremost, thank you to everyone who signed up to be part of this journey. Your support means everything, and we can’t wait to hear what you think as you dive into the app.

If you’re part of our beta program, we’d love for you to explore and test out some of the basic features:


• Create an Account: Get started by setting up your profile.

• Edit Your Profile: Customize your account to make it feel like home.

• Create a Seller Account: If you’ve got children’s gear to sell, this is your moment!

• List an Item for Sale: Snap a photo, write a description, and list your items.

• Message a Seller: Have a question about an item? Shoot the seller a message.


Right now, the checkout feature isn’t fully active, as we are transitioning our payment processing API from sandbox to production. In the meantime, feel free to poke around and get a feel for the app. Keep in mind, we’re still in beta, so some things might not look perfect or work flawlessly just yet.

Your feedback is super important to us! If you run into any bugs or have suggestions for improvement, don’t hesitate to let us know. This app is for you, and your insights will help shape it as we move forward.

If you are not yet part of the beta program, and would like to join, submit your info below and you will be added to beta group.


Thanks again for being a part of Hello BUBS.


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